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You can't trade shares unless you have a broker. One of
the main factors that kept me off of the share market for over a year was
that the majority of brokers wanted me to deposit my hard earned cash with
them in some bank account that cost me more in fees and interest than my
existing building society account. I didn't like the idea of creating
another account with all the associated bank fees and costs that go with
it. Then I found the following brokers.
- Commonwealth
Securities
- Advantages
A great site. They direct debit any existing account, so
there is no need to open a new one. To sweeten the deal, it
only costs $29 per trade. They provide live & historical
data, market depth and research.
- Disadvantages
You can only trade the top companies. If you want to trade
small caps or new floats - you can't !
- Macquarie
DirectTrade
- Advantages
A lot of the discount internet brokers I came across ask
you to put your money in their sponsored Macquarie account
before you can begin trading. Personally, I found it best to
deal with Macquarie directly, better rates, charges etc.
DirectTrade run the entire range of shares and warrants, and
as of February 2000, they have lowered the costs to $29 per
trade. A few dollars more than Commonwealth Securities, but
you get all Australian shares to trade (They also seem
to execute your orders faster). They also provide live &
historical data plus market depth. You can also pay an extra
$50 per quarter and get access to past and present Macquarie
analysis (called the inner circle). The analysis is considered
to be excellent and is very detailed and timely. Personally I
prefer to do my own analysis (although finding free or cheap
raw data is a challenge).
- Disadvantages
The main disadvantage is that you have to have a Macquarie
Cash Management Trust account and you need a minimum of $5000
to open the account. However, considering the interest rate
paid and ease of access to your money, it really isn't too
much of a disadvantage.
So now have the potential to buy some shares, now we
have to find a company to buy. The following links should help you track
down some raw data to use or at least provide some background to help you
choose a share to buy. There are many places on the internet to get
research data and a lot of the brokers carry free and detailed research,
but you can bet that the company you are interested in will not be covered
by the first 20 sites you look at. If nothing below does the trick, try
browsing through the sump for an
interesting site.
- Aspect
Equity Review
- Advantages
An excellent place to start your research and a superb
site full of information. If you are in doubt about what share
to buy then use their stock screener here to enter financial
criteria and get it to return a list of shares that match. Now
start looking at the stocks individually for that next level
of research.
- Disadvantages
There are subscription costs. However they do have a 14
day trial membership.
- Financial
Analysis Publications
- Advantages
An excellent source of comprehensive historical and
current information. You can request summary reports on
companies of the analysis performed by various brokers.
Corporate profiles, containing background, major stock
exchange announcements, financial data etc.. Although you
pay for data, it is the pay as you go system, you deposit a
wad with them (A nice manageable minimum of $20) and then they
deduct the cost of reports etc. from your account as you
request them.
- Disadvantages
It costs money and the timeliness of the data can be a bit
of a worry sometimes. Also it is an ugly looking web site. The
design, format etc. needs loads of work. However, when you are
in the market for the raw information then how the data gets
dressed up for the party doesn't really matter I
suppose.
- Egoli
- Advantages
A superb site AND it is FREE !!! WhooHoo. Contains
research, information, discussion forums and loads more. Sign
up for their e-mail alerts for new research as it becomes
available.
- Disadvantages
It may not contain timely (or any) research on the company
you are targeting at the moment.
- The
Trading Room
- Advantages
Although this site charges for full information, there is
still a load of free data to extract from this site that is
useful. You can search all past ASX company announcements,
headings, keywords etc. and you only pay when you want to see
the body of the announcement. From here you can go to the
Fairfax search page which will scan the archive of Fairfax
owned newspapers, magazines etc. Returning the titles of the
articles it has found. You pay to see the body of the article.
- Disadvantages
It costs to get more detailed information, however, this
site can give you a superb overview of a company for initial
research. The company research data is expensive and
sparse compared to others mentioned above.
Now that we know what to buy, our timing needs to be
right and there is nothing more annoying than not knowing how much your
shares are worth at the present moment. Yesterdays closing prices are ok,
but there is no substitute for live prices when you want to squeeze that
little bit of extra profit from a trade. Remember, the brokers mentioned
above provide live prices as well, but I tend to use the following,
usually because I find the sites more user friendly and faster than the
brokers. It is also good to have some backups in case the server feeding
you your primary source of data goes down.
- OzEmail
StockWatch
- Advantages
An excellent site. This is one of the first sites I open
in the morning and keep open during the day. As well as live
data, it has market depth, historical charts, email price
alerts and the latest ASX announcements.
- Disadvantages
You either have to pay to join or you get it for free if
you connect to the internet through OzEmail. If you are
looking to change ISP's for whatever reason and you trade
shares, this is a very good incentive to change to OzEmail.
The heavy use of frames in this site means saving information
such as ASX announcements to disk is a pain.
- Quicken
- Advantages
Free ! Simply sign up for the service. You get a limited
form of market depth and charts. I use this as my backup
source of data if OzEmail goes down.
- Disadvantages
None really. I would prefer to see better market
depth and a load of company research like the American Quicken
site, but other than that, this is an excellent source for
live data.
So, perhaps we have found the stock we want. Maybe we
want to keep an eye on breaking news, perhaps for further buying
opportunities or perhaps to alert us to sell shares. These days, speedy
access to Information is the key to success. There are many opportunities
that are lost or gained through having a good information feed. Remember,
it is not just the delivery of information that is important, it is how it
is analysed and in what context it is read that can make an difference.
- The
Australian Financial Review
- Advantages
Excellent. Brilliant. This is the first site I go to when
I log on for the day. Check out the Updates through the day.
- Disadvantages
It costs to search the archives.
- The
Australian
- Advantages
Excellent national paper. I use this as my secondary
information source for the day. Their IT section is superb.
- Disadvantages
The search engine leaves a lot to be desired. Frames are
used and it can be messy to save articles to disk.
- CBS
Marketwatch
- Advantages
This US orientated site is an excellent source of
information on international trends. The articles are superb
and the latest news wire information is a good source of
staying ahead, especially since a lot of news relevant to
Australia comes this way. I use this site to see how the Dow
and Nasdaq did overnight and what, if any, influences from the
states are likely to affect share prices for the day.
- Disadvantages
None really, although this site may not be relevant to you
if you feel that you don't need to know what the American
market is doing.
- Magazines (Click
the red arrow)
The following financial magazines are an
excellent source of analytical information and reviews of Australian
listed companies. They can also be read for free online. The search
engines can also retrieve past articles for no cost in some
instances.
I can't say I use these sites much. I tend to prefer
solid fact to rumor, I find that there tends to be a lot of personal
opinions bandied around these sites. Saying that though, there are some
rumors and opinions that turn out to be true and accurate and can lead to
huge profits if utilised correctly. So it is the users job to separate
fact from fiction and confirm any of the information you extract from
these sites.
- Hotcopper
- Summary
A nicely laid out site. Seems to be very popular
- Stockcentral
- Summary
Technical and fundamental analysis forums. (They may be
offline at the moment, I believe they are upgrading ??)
- The
Chimes
- Summary
Seems a bit disorganized in the way the discussions are
displayed, but, again, if it is information, conjecture and rumor
you are after, then there is a lot of it here.
A variety of links that I personally find useful from
time to time.
- Investor
Words - Investing Glossary
- Summary
An excellent point of reference when stumped by all the
technical gobblygook.
- The
Investment FAQ
- Summary
Although this is American based, it is still a good
reference source for the beginner and the intermediate
investor.
- The Sump
- Summary
My own personal sump of links that I have only briefly
checked out and use from time to time. You may find something
useful here that I tend to overlook (Let me know if you do
..OK !).
- Upcoming
Floats
- Summary
The list of upcoming floats issued by the Australian Stock
Exchange.
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